The Morii Essays: our view on shared ownership, the yachting industry and the seasons that shape it. Every essay opens with a free short version; a Morii account opens them in full.
Every essay opens with a free short version. The full editions are in the Morii portal: create your account and they open for you.

We need to stop pretending yachts are investments

More yacht, less capital, and why ownership should adapt

From entry-level workhorse to floating private resort

Balearics, Croatia, Red Sea, and why the best yacht should follow the seasons

Why a serious yacht program needs a winter season

How Morii separates investment, consumption and commercial yacht operation

Why captains, brokers, dealers and shipyards all benefit from a better ownership model

Private, temporary admission or commercial: the same yacht, three structures
This page grows: every new essay lands here first, under the last. Worth coming back to.

From the Cannes Yachting Festival: Thomas Gailly, Brand Director of Lagoon, and Armin Dressler, founder of Morii Group, on the world premiere of the Lagoon 47 and on a new generation of ownership, with shared ownership, professional management and curated experiences in emerging luxury destinations.
Read the article →The live simulation, the owner FAQ and the full program are one step away.
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