The Morii Journal

Reading for People Who Sail

The Morii Essays: our view on shared ownership, the yachting industry and the seasons that shape it. Every essay opens with a free short version; a Morii account opens them in full.

Updated October 2026  ·  8 essays in print  ·  every new essay lands here first
In print

The Morii Essays

Every essay opens with a free short version. The full editions are in the Morii portal: create your account and they open for you.

The Yacht Industry Needs a Better Ownership Model
Morii Essays  ·  October 2026  ·  Short version, 8 pagesNew

The Yacht Industry Needs a Better Ownership Model

We need to stop pretending yachts are investments

Why most yachts spend most of the year waiting for their owner, and how capital-efficient shared ownership gives owners more yacht for less capital.

How HNWIs Actually Use Yachts
Morii Essays  ·  October 2026  ·  Short version, 8 pagesNew

How HNWIs Actually Use Yachts

More yacht, less capital, and why ownership should adapt

How wealthy owners really use a yacht, and why ownership should be designed around the weeks people actually sail.

Choosing the Right Yacht Size
Morii Essays  ·  October 2026  ·  Short version, 10 pagesNew

Choosing the Right Yacht Size

From entry-level workhorse to floating private resort

Lagoon 55, SIXTY 5 or EIGHTY: why buying as much length as the budget allows misses what matters, and how shared ownership multiplies the yacht within reach.

Choosing the Right Yachting Region
Morii Essays  ·  October 2026  ·  Short version, 20 pagesNew

Choosing the Right Yachting Region

Balearics, Croatia, Red Sea, and why the best yacht should follow the seasons

The cruising grounds compared, season by season, and how the choice of region shapes the use and the economics of a yacht.

The Red Sea as a Second Season
Morii Essays  ·  October 2026  ·  Short version, 10 pagesNew

The Red Sea as a Second Season

Why a serious yacht program needs a winter season

The Mediterranean season is short; the costs are not. Why the Red Sea, and not automatically the Caribbean, is the second season of a serious program.

Ownership, Use and Taxation
Morii Essays  ·  October 2026  ·  Short version, 9 pagesNew

Ownership, Use and Taxation

How Morii separates investment, consumption and commercial yacht operation

The yacht company that owns the yacht, the channels that put it to work, and the Morii Club, which exists independently from ownership.

Morii Does Not Replace the Yacht Industry. It Expands Its Market
Morii Essays  ·  October 2026  ·  Short version, 8 pagesNew

Morii Does Not Replace the Yacht Industry. It Expands Its Market

Why captains, brokers, dealers and shipyards all benefit from a better ownership model

Why shared ownership brings new people into yachting, and how dealers, brokers, yards and charter companies gain from it.

Three Models for Shared Yacht Ownership
Customer guide  ·  October 2026  ·  14 pagesNew

Three Models for Shared Yacht Ownership

Private, temporary admission or commercial: the same yacht, three structures

The customer guide to the three ways to own a yacht together, with the cost of each worked out for the Lagoon SIXTY 5.

This page grows: every new essay lands here first, under the last. Worth coming back to.

In the press

What Others Write About Morii

A Lagoon EIGHTY2 under sail
City for VIP · Anna Gav · 16 September 2026

Lagoon and Morii: The New Art of Shared Freedom

From the Cannes Yachting Festival: Thomas Gailly, Brand Director of Lagoon, and Armin Dressler, founder of Morii Group, on the world premiere of the Lagoon 47 and on a new generation of ownership, with shared ownership, professional management and curated experiences in emerging luxury destinations.

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